Accounting & Auditing

Crawford's New Product Management 12e provides the management approach to teaching new products, with the perspective of marketing. Adopters of previous editions will notice that the format is slimmed down to 18 chapters. This streamlined...

Crawford's New Product Management 12e provides the management approach to teaching new products, with the perspective of marketing. Adopters of previous editions will notice that the format is slimmed down to 18 chapters. This streamlined...

Crawford's New Product Management 12e provides the management approach to teaching new products, with the perspective of marketing. Adopters of previous editions will notice that the format is slimmed down to 18 chapters. This streamlined...

Hunt Marketing emphasizes the universal importance of marketing, because everyone is a marketer!  Marketing 3e was carefully designed to emphasize student engagement and relevance, exemplified in these 4 ways: -Career Focus -Integration of key...

Hunt Marketing emphasizes the universal importance of marketing, because everyone is a marketer!  Marketing 3e was carefully designed to emphasize student engagement and relevance, exemplified in these 4 ways: -Career Focus -Integration of key...

Hunt Marketing emphasizes the universal importance of marketing, because everyone is a marketer!  Marketing 3e was carefully designed to emphasize student engagement and relevance, exemplified in these 4 ways: -Career Focus -Integration of key...

Managerial Economics is a self-contained textbook that requires no previous training in economics. While maintaining a rigorous style, this book is designed to be one of the most accessible books in managerial economics from which to teach and learn...

Managerial Economics is a self-contained textbook that requires no previous training in economics. While maintaining a rigorous style, this book is designed to be one of the most accessible books in managerial economics from which to teach and learn...

Managerial Economics is a self-contained textbook that requires no previous training in economics. While maintaining a rigorous style, this book is designed to be one of the most accessible books in managerial economics from which to teach and learn...

As the long-time #1 best-seller in Managerial Accounting, the 17th edition of Garrison/Noreen/Brewer's Managerial Accounting successfully guides students through the Managerial Accounting course and beyond. Not only does the Garrison text teach students...

As the long-time #1 best-seller in Managerial Accounting, the 17th edition of Garrison/Noreen/Brewer's Managerial Accounting successfully guides students through the Managerial Accounting course and beyond. Not only does the Garrison text teach students...

As the long-time #1 best-seller in Managerial Accounting, the 17th edition of Garrison/Noreen/Brewer's Managerial Accounting successfully guides students through the Managerial Accounting course and beyond. Not only does the Garrison text teach students...

The 14th edition of Management: Leading and Collaborating in a Competitive World is written from the perspective of a current or future manager and emphasizes six essential performance dimensions: cost, quality, speed, innovation, service, and...

The 14th edition of Management: Leading and Collaborating in a Competitive World is written from the perspective of a current or future manager and emphasizes six essential performance dimensions: cost, quality, speed, innovation, service, and...

The 14th edition of Management: Leading and Collaborating in a Competitive World is written from the perspective of a current or future manager and emphasizes six essential performance dimensions: cost, quality, speed, innovation, service, and...

The 4th edition of Fluid Mechanics for Chemical Engineers retains the qualities that have made earlier editions popular. It is readable, accessible, and filled with intriguing examples and problems that bring the material to life. Many of the...

Saunders and Cornett's Financial Institutions Management: A Risk Management Approach provides an innovative approach that focuses on managing return and risk in modern financial institutions. The central theme is that the risks faced by financial...

Saunders and Cornett's Financial Institutions Management: A Risk Management Approach provides an innovative approach that focuses on managing return and risk in modern financial institutions. The central theme is that the risks faced by financial...