Basics of Social Research: Qualitative and Quantitative Approaches 3rd edition Neuman helps students understand what research can and cannot do, become better consumers of research, and learn why properly conducted research is important. Basics of Social Research: Qualitative and Quantitative Approaches 3rd edition teaches students to be better consumers of research results and understand how the research enterprise works, preparing them to conduct small research projects. Upon completing this text, students will gain an awareness of the capabilities and restrictions of research, and learn why properly conducted research is important. Using clear, accessible language and examples from real research, Basics of Social Research 3rd edition discusses both qualitative and quantitative approaches to social research, emphasizing the benefits of combining various approaches.