Business & Economics

The Economy Today is noted for three great strengths: readability, policy orientation, and effective pedagogy. The accessible writing style engages students and brings the excitement of domestic and global economic news into the classroom. The Economy...

The Economy Today is noted for three great strengths: readability, policy orientation, and effective pedagogy. The accessible writing style engages students and brings the excitement of domestic and global economic news into the classroom. The Economy...

The Economy Today is noted for three great strengths: readability, policy orientation, and effective pedagogy. The accessible writing style engages students and brings the excitement of domestic and global economic news into the classroom. The Economy...

Essentials of Economics, 4th Edition, provides a fresh alternative to the survey course that is both substantive and appropriate for the introductory economics student. Essentials of Economics provides the best elements of McConnell Economics 21st...

Essentials of Economics, 4th Edition, provides a fresh alternative to the survey course that is both substantive and appropriate for the introductory economics student. Essentials of Economics provides the best elements of McConnell Economics 21st...

Essentials of Economics, 4th Edition, provides a fresh alternative to the survey course that is both substantive and appropriate for the introductory economics student. Essentials of Economics provides the best elements of McConnell Economics 21st...

Retail Management: A Strategic Approach is built on the fundamental principle that retailers have to plan for and adapt to a complex, changing environment. Without a pre-defined and well-integrated strategy, retailers may flounder and be unable to cope...

Retail Management: A Strategic Approach is built on the fundamental principle that retailers have to plan for and adapt to a complex, changing environment. Without a pre-defined and well-integrated strategy, retailers may flounder and be unable to cope...

Supply Chain Management introduces high-level strategy and concepts while giving readers the practical tools necessary to solve supply chain problems. Using a strategic framework, readers are guided through all of the key drivers of supply chain...

Supply Chain Management introduces high-level strategy and concepts while giving readers the practical tools necessary to solve supply chain problems. Using a strategic framework, readers are guided through all of the key drivers of supply chain...

International Finance: Theory and Policy provides engaging, balanced coverage of the key concepts and practical applications of the discipline. An intuitive introduction to international finance theory is followed by detailed coverage of policy...

International Finance: Theory and Policy provides engaging, balanced coverage of the key concepts and practical applications of the discipline. An intuitive introduction to international finance theory is followed by detailed coverage of policy...

For courses in International Economics, International Finance, and International Trade. A balanced approach to theory and policy applications International Economics: Theory and Policy provides engaging, balanced coverage of the key concepts and...

Corporate Communication stresses the importance of creating a coordinated corporate communication system, and describes how organizations can benefit from important strategies and tools to stay ahead of the competition. Cases and examples of company...

Corporate Communication, 7th edition, by Argenti stresses the importance of creating a coordinated corporate communication system, and describes how organizations can benefit from important strategies and tools to stay ahead of the competition. Cases and...

The Seventh edition of Urban Economics continues to be the market leading textbook due to its thorough content and concise writing style. The new edition continues to cover urban economics as the discipline that lies at the intersection of geography...

For Principles of Economics courses. Economics: Principles, Applications, and Tools, is also suitable for economists, financial analysts and other finance professionals. Questions that drive interest, applications that illustrate concepts, and the tools...

In today’s economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping readers...