Business & Economics

Understanding Economics, 13th edition by Gwartney is the most accessible principles books on the market. The 13th edition of Understanding Economics has been updated to include coverage of the recent economic conditions. The new edition reflects current...

Managing Human Resources gives future managers a solid business understanding of human resource management skills. The approach used in this text makes human resources relevant to anyone who has to deal with HR issues in the workplace, even those who do...

With a blend of theory, analysis and practice, Fundamentals of Organizational Communication 8th Edition Zalabak presents a unique competency-based approach incorporating personal knowledge, interpersonal sensitivity and ethical values. Fundamentals of...

This text's engaging and practical, yet research-based style is designed to help readers achieve the success they desire. Specifically, the ideas, tools, and techniques help readers enhance their effectiveness (ability to achieve results), career...

Framework for Marketing Management is a concise, streamlined version of Kotler and Keller’s fifteenth edition of Marketing Management , a comprehensive look at marketing strategy. The book’s efficient coverage of current marketing management practices...

Unlike any other MIS textbook franchise, our Baltzan texts (Business Driven Technology, Business Driven Information Systems and M: Information Systems) discuss various business initiatives first and how technology supports those initiatives second. The...

In Herbert Zettl's field-defining text Television Production Handbook, the author emphasizes how production proceeds in the digital age - from idea to image - and how it moves through the three major phases, from preproduction to production to...

Jones/George, Essentials of Contemporary Management is the concise edition of the market bestselling textbook by the same author team. Jones and George are dedicated to the challenge and making It Real for students. The authors present management in a...