Business & Economics

Fundamentals of Corporate Finance offers a practical introduction to modern-day core principles. The text arms you with a problem-solving methodology, real-life financial management practices, and an overarching valuation framework that you can apply in...

Microeconomics gets you to think like an economist by incorporating the latest policy, data and discussions on important global issues. The 14th Edition emphasizes real-world applications, the development of critical-thinking skills,...

Microeconomics gets you to think like an economist by incorporating the latest policy, data and discussions on important global issues. The 14th Edition emphasizes real-world applications, the development of critical-thinking skills,...

Macroeconomics gets you to think like an economist by incorporating the latest policy, data and discussions on important global issues. The 14th Edition emphasizes real-world applications, the development of critical-thinking skills,...

Macroeconomics gets you to think like an economist by incorporating the latest policy, data and discussions on important global issues. The 14th Edition emphasizes real-world applications, the development of critical-thinking skills,...

Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people, who make real marketing decisions, at leading companies every day. Timely and relevant, this reader-friendly text shows you how marketing...

Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people, who make real marketing decisions, at leading companies every day. Timely and relevant, this reader-friendly text shows you how marketing...

Marketing: An Introduction shows you how creating and capturing customer value drives effective marketing strategies. The text reflects major trends and shifting forces that impact marketing in this digital age of customer value, engagement and...

Marketing: An Introduction shows you how creating and capturing customer value drives effective marketing strategies. The text reflects major trends and shifting forces that impact marketing in this digital age of customer value, engagement and...

The recent events in domestic and global economies are presenting unprecedented challenges, excitement and disappointments for businesses. They’re also uncovering a need for change in introduction to business courses and texts. Business Essentials...

The recent events in domestic and global economies are presenting unprecedented challenges, excitement and disappointments for businesses. They’re also uncovering a need for change in introduction to business courses and texts. Business Essentials...

International Economics: Theory and Policy provides engaging, balanced coverage of the key concepts and practical applications of theory and policy around the world. Divided into 2 halves, with the first devoted to trade and the second to monetary...

Corporate Finance, by Ross, Westerfield, Jaffe, and Jordan, was written for the corporate finance course at the MBA level and the intermediate course in many undergraduate programs. The text emphasizes the modern fundamentals of the theory of finance...

Corporate Finance, by Ross, Westerfield, Jaffe, and Jordan, was written for the corporate finance course at the MBA level and the intermediate course in many undergraduate programs. The text emphasizes the modern fundamentals of the theory of finance...

Corporate Finance, by Ross, Westerfield, Jaffe, and Jordan, was written for the corporate finance course at the MBA level and the intermediate course in many undergraduate programs. The text emphasizes the modern fundamentals of the theory of finance...

The Economics of Money, Banking and Financial Markets brings a fresh perspective to today’s major questions surrounding financial policy. Influenced by his term as Governor of the Federal Reserve, Frederic Mishkin offers students a unique viewpoint...

The Economics of Money, Banking and Financial Markets brings a fresh perspective to today’s major questions surrounding financial policy. Influenced by his term as Governor of the Federal Reserve, Frederic Mishkin offers students a unique viewpoint...

Integrated Advertising, Promotion, and Marketing Communications, 9th Global Edition speaks to an evolved definition of integrated marketing and teaches students how to effectively communicate in the business world. It champions the importance of weaving...