Business & Economics

Account-based marketing, customer lifetime value, artificial intelligence—all are influencing the way sales is done and taught. The authors believe that the partnering approach continues to be the best overall way to learn how to sell. ...

Account-based marketing, customer lifetime value, artificial intelligence—all are influencing the way sales is done and taught. The authors believe that the partnering approach continues to be the best overall way to learn how to sell. ...

Laudon’s essential case-based text for the study of IS in business today. Management Information Systems: Managing the Digital Firm provides the most comprehensive overview of information systems, while drawing connections between MIS and business...

Laudon’s essential case-based text for the study of IS in business today. Management Information Systems: Managing the Digital Firm provides the most comprehensive overview of information systems, while drawing connections between MIS and business...

Delve into the mind and heart of the negotiator to enhance your negotiation skills The Mind and Heart of the Negotiator is dedicated to individuals who want to improve their ability to negotiate -- whether in multimillion-dollar business deals or...

Delve into the mind and heart of the negotiator to enhance your negotiation skills The Mind and Heart of the Negotiator is dedicated to individuals who want to improve their ability to negotiate -- whether in multimillion-dollar business deals or...

Entrepreneurship: Successfully Launching New Ventures explores the allure of entrepreneurship, teaching students how to successfully launch and grow their own business. Using real business profiles of inspiring young entrepreneurs, the text engages...

Using financial concepts to solve real-world problems with a proven teaching and learning framework The Teaching and Learning System — a hallmark feature of Principles of Managerial Finance — weaves pedagogy into concepts and practice, giving...

Using financial concepts to solve real-world problems with a proven teaching and learning framework The Teaching and Learning System — a hallmark feature of Principles of Managerial Finance — weaves pedagogy into concepts and practice, giving...

Redja’s Principles of Risk Management and Insurance provides an in-depth examination of major risk themes. Using rich and up-to-date content on the basic concepts of risk and insurance, and introductory and advanced topics in traditional and...

Redja’s Principles of Risk Management and Insurance provides an in-depth examination of major risk themes. Using rich and up-to-date content on the basic concepts of risk and insurance, and introductory and advanced topics in traditional and...

Empower your students to solve today’s important business problems with the basic tools of economics without overwhelming calculus. Ideal for MBA courses, Brickley focus on data-driven decision-making and managerial applications within the...

Empower your students to solve today’s important business problems with the basic tools of economics without overwhelming calculus. Ideal for MBA courses, Brickley focus on data-driven decision-making and managerial applications within the...

Empower your students to solve today’s important business problems with the basic tools of economics without overwhelming calculus. Ideal for MBA courses, Brickley focus on data-driven decision-making and managerial applications within the...

Baye’s fundamental goal is providing students with the tools from intermediate microeconomics, game theory, and industrial organization that they need to make sound managerial decisions. The 10th edition continues with this proven framework while...

Baye’s fundamental goal is providing students with the tools from intermediate microeconomics, game theory, and industrial organization that they need to make sound managerial decisions. The 10th edition continues with this proven framework while...

Baye’s fundamental goal is providing students with the tools from intermediate microeconomics, game theory, and industrial organization that they need to make sound managerial decisions. The 10th edition continues with this proven framework while...

Hughes 10e draws upon 3 different types of literature - empirical studies; interesting anecdotes, stories, and findings; and leadership skills - to create a text that is relevant, interesting, and scholarly. The authors' quest for a careful balancing act...