McGraw Hill Higher Education

Consumer Behavior: Building Marketing Strategy (14th Edition) Delbert Hawkins

9781260100044 | Brand New | International Edition | Paperback
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Author:
David Mothersbaugh and Delbert Hawkins and Susan Bardi Kleiser
Edition:
14th
Publisher:
McGraw-Hill Education
ISBN-10:
1260100049 (Reference Only)
ISBN-13:
9781260100044 (Reference Only)
Our ISBN-10:
126056648X
Our ISBN-13:
9781260566482
Format:
Paperback
Language:
English
Access Code:
Not Included
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Description

Description

Consumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable, strategic understanding of consumer behavior that acknowledges recent changes in mobile & social media marketing, ethnic subcultures, internal and external influences, global marketing, and other emerging trends. Updated with strategy-based examples throughout and an integration of ethics and consumer insights in the text and cases.

Additional Info

Additional Info

Availability:
In Stock, Ship in 1 Business Day
Weight:
2.00 LBS
Shipping:
Calculated at Checkout
Author:
David Mothersbaugh and Delbert Hawkins and Susan Bardi Kleiser
Edition:
14th
Publisher:
McGraw-Hill Education
ISBN-10:
1260100049 (Reference Only)
ISBN-13:
9781260100044 (Reference Only)
Our ISBN-10:
126056648X
Our ISBN-13:
9781260566482
Format:
Paperback
Language:
English
Access Code:
Not Included

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