Engineering & Technology

Consumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable, strategic understanding of consumer behavior that acknowledges recent changes in mobile & social media marketing, ethnic subcultures, internal and...

Consumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable, strategic understanding of consumer behavior that acknowledges recent changes in mobile & social media marketing, ethnic subcultures, internal and...

Understand the importance of engineering economics principles and how to make smart economic choices Used by engineering students worldwide, this bestselling text provides a sound understanding of the principles, basic concepts, and methodology of...

Understand the importance of engineering economics principles and how to make smart economic choices Used by engineering students worldwide, this bestselling text provides a sound understanding of the principles, basic concepts, and methodology of...

Principles of Environmental Engineering provides a background in fundamental science and engineering principles of environmental engineering for students who may or may not become environmental engineers. The text exposes students to a broad range of...

Principles of Environmental Engineering provides a background in fundamental science and engineering principles of environmental engineering for students who may or may not become environmental engineers. The text exposes students to a broad range of...

Principles of Environmental Engineering provides a background in fundamental science and engineering principles of environmental engineering for students who may or may not become environmental engineers. The text exposes students to a broad range of...

Principles of Electronic Materials and Devices is one of the few books in the market that has a broad coverage of electronic materials that today's scientists and engineers need. The general treatment of the textbook and various proofs leverage at a semi...

Principles of Electronic Materials and Devices is one of the few books in the market that has a broad coverage of electronic materials that today's scientists and engineers need. The general treatment of the textbook and various proofs leverage at a semi...

The Sixth Edition of Designing the User Interface provides a comprehensive, authoritative, and up-to-date introduction to the dynamic field of human-computer interaction (HCI) and user experience (UX) design. This classic book has defined and charted the...

The Sixth Edition of Designing the User Interface provides a comprehensive, authoritative, and up-to-date introduction to the dynamic field of human-computer interaction (HCI) and user experience (UX) design. This classic book has defined and charted the...

Engineering Economy presents a crisp, bold new design using color, highlighting and icons to focus on important concepts, terms, equations and decision guidelines. There are new features, new topics (such as ethics and staged decision making), and new...

Engineering Economy presents a crisp, bold new design using color, highlighting and icons to focus on important concepts, terms, equations and decision guidelines. There are new features, new topics (such as ethics and staged decision making), and new...

Materials for Civil and Construction Engineers helps readers understand and select the materials involved in supporting the infrastructure needs of society--from buildings, to water and treatment distribution systems, to dams, highways, and airport...

Materials for Civil and Construction Engineers helps readers understand and select the materials involved in supporting the infrastructure needs of society--from buildings, to water and treatment distribution systems, to dams, highways, and airport...

Introduction to Materials Science and Engineering2 Atomic Structure and Bonding3 Crystal and Amorphous Structures in Materials4 Solidification, Crystalline Imperfections5 Thermally Activated Processes and Diffusion in Solids6 Mechanical Properties of...

Introduction to Materials Science and Engineering2 Atomic Structure and Bonding3 Crystal and Amorphous Structures in Materials4 Solidification, Crystalline Imperfections5 Thermally Activated Processes and Diffusion in Solids6 Mechanical Properties of...

ntroduction to Mechatronics and Measurement Systems, Fifth Edition, provides comprehensive and accessible coverage of the field of mechatronics for mechanical, electrical and aerospace engineering majors. The author presents a concise review of...