Pearson Education

Global Marketing (10th Edition) Mark C. Green, Warren J. Keegan GE

9781292304021 | Brand New | International Edition | Paperback
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Weight:
1.70 LBS
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Author:
Mark C. Green, Warren J. Keegan
Edition:
10th
Publisher:
Pearson Education
ISBN 10:
1292304022
ISBN 13:
9781292304021
Format:
Paperback
Language:
English
Access Code:
Not Included
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Description

Description

Global Marketing’s environmental and strategic approach outlines the major dimensions of the global business environment for students. The 10th Edition brings global marketing out of the classroom and into the real world with up-to-date examples of questions, concerns, and crises facing global markets. New cases have been added while others have been revised as the text considers recent geopolitical developments and technological changes affecting global marketing. Global Marketing offers authoritative content as well as conceptual and analytical tools that will prepare students to successfully pursue careers in global marketing or related areas.

Additional Info

Additional Info

Condition:
New
Availability:
In Stock, Ship in 1 Business Day
Weight:
1.70 LBS
Shipping:
Calculated at Checkout
Author:
Mark C. Green, Warren J. Keegan
Edition:
10th
Publisher:
Pearson Education
ISBN 10:
1292304022
ISBN 13:
9781292304021
Format:
Paperback
Language:
English
Access Code:
Not Included

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