Hunt Marketing emphasizes the universal importance of marketing, because everyone is a marketer!  Marketing 3e was carefully designed to emphasize student engagement and relevance, exemplified in these 4 ways: -Career Focus -Integration of key topics: globalization, social media, ethics & marketing analytics -Seamlessly integrated, results-oriented technology with author-written exercises in Connect with SmartBook 2.0 -Right-sized content for a 1 term course