Pearson Education

Marketing for Hospitality and Tourism (7th Edition) Philip T. Kotler and John T. Bowen IE

9781292156156 | Brand New | International Edition | Paperback
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Condition:
New
Availability:
In Stock, Ships within 1 business day
Weight:
2.30 LBS
Shipping:
Calculated at Checkout
Author:
Philip T. Kotler and John T. Bowen
Edition:
7th
Publisher:
Pearson Education
ISBN-10:
1292156155
ISBN-13:
9781292156156
Language:
English
Format:
Paperback
Access Code:
No
Current stock: 0
Description

Description

Marketing for Hospitality and Tourism, 7/e is the definitive source for hospitality marketing. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the leading resource on hospitality and tourism marketing. The Seventh Edition of this popular book includes new and updated coverage of social media, destination tourism and other current industry trends, authentic industry cases, and hands-on application activities.
Additional Info

Additional Info

Condition:
New
Availability:
In Stock, Ships within 1 business day
Weight:
2.30 LBS
Shipping:
Calculated at Checkout
Author:
Philip T. Kotler and John T. Bowen
Edition:
7th
Publisher:
Pearson Education
ISBN-10:
1292156155
ISBN-13:
9781292156156
Language:
English
Format:
Paperback
Access Code:
No

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