Marketing: Real People, Real Choices (11th edition) Michael R. Solomon
9780136810384 | Brand New | International Edition | PaperbackEstimated Delivery Between Tue. Nov. 05 and Thu. Nov. 07
- Availability:
- In Stock, Usually Ship in 1 Business Day
- Weight:
- 3.00 LBS
- Shipping:
- Calculated at Checkout
- Author:
- Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
- Edition:
- 11th
- Publisher:
- Pearson Education
- ISBN-10:
- 0136810381 (Reference Only)
- ISBN-13:
- 9780136810384 (Reference Only)
- Our ISBN-10:
- 1292434384
- Our ISBN-13:
- 9781292434384
- Format:
- Paperback
- Access Code:
- Not Included
Description
Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people, who make real marketing decisions, at leading companies every day. Timely and relevant, this reader-friendly text shows you how marketing concepts are implemented, and the impacts they can have on a company.
Featuring new information, examples and assessment, the 11th Edition continues its focus on the core issues every marketer needs to know. These include value, analytics and metrics, and ethical and sustainable marketing. It also emphasizes the importance of branding oneself and highlights how the concepts you learn in class apply directly to your own personal marketing plan. With this text, you’ll take an active approach to understanding marketing through decision making and be well equipped to tackle what’s happening in the world of marketing today.
Additional Info
- Availability:
- In Stock, Usually Ship in 1 Business Day
- Weight:
- 3.00 LBS
- Shipping:
- Calculated at Checkout
- Author:
- Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
- Edition:
- 11th
- Publisher:
- Pearson Education
- ISBN-10:
- 0136810381 (Reference Only)
- ISBN-13:
- 9780136810384 (Reference Only)
- Our ISBN-10:
- 1292434384
- Our ISBN-13:
- 9781292434384
- Format:
- Paperback
- Access Code:
- Not Included