This text provides an accurate, comprehensive, and contemporary description of applied behavior analysis in order to help students acquire fundamental knowledge and skills. Applied Behavior...
Psychopharmacology 1st Edition Ettinger presents pharmacology in the context of the behavioral disorders they are designed to treat, not necessarily by traditional drug classification. Students are...
Fundamentals of Multinational Finance helps prepare tomorrow’s business leaders to comprehend global markets and lead organizations through a constantly changing global environment. Via...
Statistics for Managers Using Microsoft Excel, 9th Edition helps students develop the knowledge of Excel needed in future careers. The authors present statistics in the context of...
In Herbert Zettl's field-defining text Television Production Handbook, the author emphasizes how production proceeds in the digital age - from idea to image - and how it moves through the three major...
With the Fifth Edition of their best-selling text, Cooter and Ulen provide a clear introduction to economic analysis and its application to legal rules and institutions.
Baye’s fundamental goal is providing students with the tools from intermediate microeconomics, game theory, and industrial organization that they need to make sound managerial decisions. The...
Baye’s fundamental goal is providing students with the tools from intermediate microeconomics, game theory, and industrial organization that they need to make sound managerial decisions. The...
Currently in use at more than 500 colleges and universities worldwide, Essentials of Organizational Behavior, 15th Edition teaches students how to communicate and interact within organizations. The...
Framework for Marketing Management is a concise, streamlined version of Kotler and KellerÂ’s fifteenth edition of Marketing Management , a comprehensive look at marketing strategy. The bookÂ’s...
This text provides an accurate, comprehensive, and contemporary description of applied behavior analysis in order to help students acquire fundamental knowledge and skills
Applied Behavior...
The primary objective in Retailing Management 9th edition by Levy, Weitz and Grewal is to inform students about the exciting new developments in the retail industry. Retailing has evolved into a high...
Operations Management: Processes and Supply Chains provides a comprehensive framework for addressing operational process and supply chain issues and uses a systemized approach while focusing on...
Raven, Biology 12th edition, puts an emphasis on evolution and scientific inquiry have made this a leading textbook for students majoring in biology. This emphasis on the organizing power of...
Fluid Mechanics is intended to provide a comprehensive guide to a full understanding of the theory and many applications of fluid mechanics. The text features many of the hallmark pedagogical...
Corporate Communication, 7th edition, by Argenti stresses the importance of creating a coordinated corporate communication system, and describes how organizations can benefit from important...
