Writing for the Mass Media remains one of the clearest and most effective introductions to media writing on the market. This book offers clear writing, simple organization, abundant...
Consumer Behavior, 12th Edition explores how the examination and application of consumer behavior is central to the planning, development, and implementation of successful marketing strategies. With...
Human Resource Management introduces you to the daily tools and skills you'll need to function as successful managers, in both HR and business in general. Using a practical approach, the text...
Best-selling Technology in Action Complete uses practical content and hands-on projects to engage students in computing tasks and skills they can apply at work, in class, or at home...
Introduction to Java Programming and Data Structures seamlessly integrates programming, data structures, and algorithms into one text. With a fundamentals-first approach, the text builds a strong...
Physiology of Behavior offers an up-to-date, comprehensive, accessible overview of behavioral neuroscience. This text provides a scholarly yet accessible portrait of the dynamic interaction between...
Essentials of Biology, sixth edition is designed to provide students who are not majoring in science with a fundamental understanding of the science of biology. Even though these students are...
International Finance: Theory and Policy provides engaging, balanced coverage of the key concepts and practical applications of the discipline. An intuitive introduction to international finance...
Over seven editions, Fundamentals of Electric Circuits, by Charles Alexander and Matthew Sadiku has become the definitive introductory for students and professors. It presents circuit analysis in a...
Labor Economics provides a modern introduction to labor economics, emphasizing both theory and empirical evidence. Borjas uses examples drawn from state-of-the-art studies in labor economics...
Essentials of Economics, 4th Edition, provides a fresh alternative to the survey course that is both substantive and appropriate for the introductory economics student. Essentials of Economics...
Physical Science, Twelfth Edition, is intended to serve the needs of non-science majors who are required to complete one or more physical science courses. It offers exceptional, straight-forward...
Deborah Beidel, Cynthia Bulik, and Melinda Stanley take a scientist-practitioner-educator approach and help students see and understand the connection between the science and practice of abnormal...
Social Psychology, Fourteenth Edition retains the hallmark of its past success: up-to-date coverage of the quickly evolving subject matter written in a lively manner that has been embraced by...
Essentials of Economics, 4th Edition, provides a fresh alternative to the survey course that is both substantive and appropriate for the introductory economics student. Essentials of Economics...
Long considered one of the best undergraduate methods texts in the field, this book has been praised for the clarity of its writing style, its logical organization and depth of coverage, and the wide...
