Marketing: An Introduction shows you how creating and capturing customer value drives effective marketing strategies. The text reflects major trends and shifting forces that impact marketing in...

Physical Science, Twelfth Edition, is intended to serve the needs of non-science majors who are required to complete one or more physical science courses. It offers exceptional, straight-forward...

Marieb Human Anatomy & Physiology motivates and supports you at every level for success in A&P and beyond. Each chapter provides guidance in mastering A&P terminology, applying knowledge...

Since its inception, An Introduction to Business Ethics by Joseph DesJardins has been a cutting-edge resource for the business ethics course. DesJardins’ unique multidisciplinary approach offers...

Hunt Marketing emphasizes the universal importance of marketing, because everyone is a marketer!  Marketing 3e was carefully designed to emphasize student engagement and relevance, exemplified...

Now in its 10th edition, English Skills with Readings emphasizes personalized learning to address student deficits in grammar and mechanics.  Throughout the book, students are exposed...

Multinational Business Finance trains the leaders of tomorrow's multinational enterprises to recognize and capitalize on the unique characteristics of global markets. Because the job of a manager is...

The 14th edition of Management: Leading and Collaborating in a Competitive World is written from the perspective of a current or future manager and emphasizes six essential performance dimensions:...

Engineering Mechanics is your clear, comprehensive guide to the theory and application of engineering mechanics. Drawing upon his decades of classroom experience and his knowledge of how students...

Business Communication Today continues to demonstrate the vital connection between recent technological developments and modern business practices. Each new edition addresses the most essential...

Introduction to Chemical Engineering Thermodynamics presents comprehensive coverage of thermodynamics from a chemical engineering viewpoint. The text provides a thorough exposition of the...

Now in its 10th edition, English Skills with Readings emphasizes personalized learning to address student deficits in grammar and mechanics.  Throughout the book, students are exposed...

Colquitt, LePine, and Wesson’s, Organizational Behavior 8th edition continues to offer a novel approach that uses an integrative model to illustrate how individual, team, leader, and...

Engineering Mechanics is your clear, comprehensive guide to the theory and application of engineering mechanics. Drawing upon his decades of classroom experience and his knowledge of how students...

Colquitt, LePine, and Wesson’s, Organizational Behavior 8th edition continues to offer a novel approach that uses an integrative model to illustrate how individual, team, leader, and...

This full-color, introductory environmental science text is known for being concise, conceptual, and value-priced. The approach and reading level cover the basic concepts without overloading students...