This product is the “big version” (18 chapters) intended for courses in Advertising and Integrated Marketing Communication. The course is taken by students in liberal arts,...
As auditors, we are trained to investigate beyond appearances to determine the underlying facts—in other words, to look beneath the surface. From the Enron and WorldCom scandals of the early...
This one-semester text is designed for an upper-level majors course. Vertebrates features a unique emphasis on function and evolution of vertebrates, complete anatomical detail, and excellent...
Java How to Program, Late Objects, 11th Edition, presents leading-edge computing technologies using the Deitel signature live-code approach, which demonstrates concepts in hundreds of complete...
Contemporary Management 12e mirrors the changes taking place in today's management practice by incorporating recent developments in management theory and research. It provides current examples of how...
Essentials of Anatomy & Physiology is crafted especially for students with no prior knowledge of anatomy & physiology and little science background.
The 8th Edition guides...
Marketing: An Introduction shows you how creating and capturing customer value drives effective marketing strategies. The text reflects major trends and shifting forces that impact marketing in...
Development Across the Life Span provides a chronological overview of human development from the moment of conception through death, examining both the traditional areas of the field and more recent...
This one-semester text is designed for an upper-level majors course. Vertebrates features a unique emphasis on function and evolution of vertebrates, complete anatomical detail, and excellent...
Newly revised and updated, this Fourth Edition of Building Java Programs: A Back to Basics Approach uses a layered strategy to introduce Java programming, with the aim of overcoming the difficulty...
Experience Human Development helps students explore the human side of development through exposure to culture and diversity, evaluation of the science on human development, and immersion in practical...
Consumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable, strategic understanding of consumer behavior that acknowledges recent changes in mobile &...
As the long-time #1 best-seller in Managerial Accounting, the 17th edition of Garrison/Noreen/Brewer's Managerial Accounting successfully guides students through the Managerial Accounting course and...
Accounting Information Systems delivers the most unprecedented coverage of each major approach to teaching AIS, giving instructors the opportunity to reorder chapters and focus the material to suit...
The text is comprehensive yet highly readable, clearly introducing the purpose and fundamentals of each topic before delving into more technical descriptions. It is also definition-focused, with new...
Business Statistics: Communicating with Numbers continues to provide an intellectually stimulating, practical, and visually attractive introduction to business statistics, helping students learn...
