The tenth edition of A First Look at Communication Theory justifies again the programs enduring popularity. Griffin, joined by colleagues Andrew Ledbetter and Glenn Sparks, encourages students who...
For the Fourth Edition of Physics for Scientists and Engineers, Knight continues to build on strong research-based foundations with fine-tuned and streamlined content, hallmark features, and an even...
Concepts of Genetics emphasizes the fundamental ideas of genetics, while exploring modern techniques and applications of genetic analysis. This best-selling text continues to provide understandable...
Through his teaching, his textbook, and his online blog, award-winning teacher Michael D. Johnson sparks interest in human biology by connecting basic biology to real-world issues that are relevant...
Consumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable, strategic understanding of consumer behavior that acknowledges recent changes in mobile &...
Crawford's New Product Management 12e provides the management approach to teaching new products, with the perspective of marketing. Adopters of previous editions will notice that the format...
Unique among computer networking texts, the 8th Edition of the popular Computer Networking: A Top Down Approach builds on the authors’ long tradition of teaching this complex subject through a...
Methods in Behavioral Research drives home foundational concepts and supports students’ mastery of the essential elements of behavioral research with a straightforward and accessible...
Updated in its 7th edition, Working Through Conflict provides an introduction to conflict and conflict management that is firmly grounded in current theory, research, and practice, covering the whole...
Picking up where popular previous editions left off, Strategic Management and Business Policy further sharpens and modernizes this text's approach. It teaches strategy with an emphasis on...
Crawford's New Product Management 12e provides the management approach to teaching new products, with the perspective of marketing. Adopters of previous editions will notice that the format...
Psychological Testing and Assessment: An Introduction to Tests and Measurements, 10th edition, is a measurement textbook that provides a sound grounding in psychometrics using a logical organization...
Chemistry: An Introduction to General, Organic, and Biological Chemistry , 13th Edition is the ideal resource for anyone interested in learning about allied health. Assuming no prior knowledge of...
Contemporary Nutrition: A Functional Approach is an alternate version of Smith, Collene, Spees Contemporary Nutrition, offering a unique approach by organizing vitamins and minerals within...
Like its predecessors, the thirteenth edition of Analysis for Financial Management is for nonfinancial executives and business students interested in the practice of financial management. It...
Methods in Behavioral Research drives home foundational concepts and supports students’ mastery of the essential elements of behavioral research with a straightforward and accessible...
