This text is developed for the first course in Farm Management, typically taken by a junior/senior level student. Designed to introduce students to the key concepts on how to effectively manage a...
This product is the “big version” (18 chapters) intended for courses in Advertising and Integrated Marketing Communication. The course is taken by students in liberal arts,...
Probability, Statistics, and Random Processes for Engineers, 4e is a useful text for electrical and computer engineers. This book is a comprehensive treatment of probability and random processes...
Contemporary Management 12e mirrors the changes taking place in today's management practice by incorporating recent developments in management theory and research. It provides current examples of how...
Organizational Behavior provides the information you want, when you want it.
Reflecting the most recent research and events within the field of OB, the 19th Edition continues its hallmark focus on...
Essentials of Negotiation, 7e is a condensed version of the main text, Negotiation, 8e. It explores the major concepts and theories of the psychology of bargaining and negotiation, and the...
This text is developed for the first course in Farm Management, typically taken by a junior/senior level student. Designed to introduce students to the key concepts on how to effectively manage a...
Foundations of Behavioral Neuroscience offers a concise introduction to behavioral neuroscience with a good balance of human and animal studies. Authors Neil Carlson and Melissa Birkett help students...
Since its original publication in 1986, Craig’s Introduction to Robotics: Mechanics and Control has been the leading textbook for teaching robotics at the university level. Blending...
Statistical methods applied to social sciences, made accessible to all through an emphasis on concepts Statistical Methods for the Social Sciences introduces statistical methods to students majoring...
Feedback Control of Dynamic Systems, 8th Edition, covers the material that every engineer needs to know about feedback control--including concepts like stability, tracking, and robustness. Each...
Concepts of Genetics emphasizes the fundamental ideas of genetics, while exploring modern techniques and applications of genetic analysis. This best-selling text continues to provide understandable...
This product is the “big version” (18 chapters) intended for courses in Advertising and Integrated Marketing Communication. The course is taken by students in liberal arts,...
Essentials of Corporate Finance focuses on what undergraduate students with widely varying backgrounds need to carry away from a core course in business or corporate finance. The goal is to convey...
The tenth edition of A First Look at Communication Theory justifies again the programs enduring popularity. Griffin, joined by colleagues Andrew Ledbetter and Glenn Sparks, encourages students who...
Campbell Biology: Concepts & Connections continues to introduce pedagogical developments that create an innovative learning experience and motivate students not only to learn, but also interact...
