Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people, who make real marketing decisions, at leading companies every day. Timely and...
Probability, Statistics, and Random Processes for Engineers, 4e is a comprehensive treatment of probability and random processes that, more than any other available source, combines rigor with...
The 7th edition of Intercultural Communication in Contexts examines communication in multicultural relationships and provides the tools for effective communication amid cultural, ethnic, and...
Fundamentals of Management covers the essential concepts of management by providing a solid foundation for understanding the key issues facing managers and organizations. The 11th Edition maintains a...
ColanderÂ’s trademark colloquial approach focuses on modern economics, institutions, history, and modeling. Colander presents and applies economic models, but also encourages students to think about...
Strategic Management: A Competitive Advantage Approach, Concepts and Cases, Global Edition, shows how to gain and sustain a competitive advantage in today's complex business world. The text helps you...
Marketing for Hospitality and Tourism is the definitive source for hospitality and tourism marketing worldwide. The best-selling authors, who are leading educators in hospitality and tourism, deliver...
Teach students to view their world using scientific reasoning with Campbell Essential Biology. The authorsÂ’ approach equips your students to become better informed citizens, relate concepts from...
International Management: Culture, Strategy, and Behavior reflect new and emerging developments influencing international managers. With integrated real-world examples, research, and practical...
International Management: Culture, Strategy, and Behavior reflect new and emerging developments influencing international managers. With integrated real-world examples, research, and practical...
Business Communication Essentials: Fundamental Skills for the Mobile-Digital-Social Workplace equips students with the fundamental skills for a career in the modern, mobile workplace. With...
Contemporary Labor Economics 12e presents labor economics as an applied field of micro and macro theory. The authors deliver new and updated discussions of economic trends, public policy issues,...
Applied Sport Psychology, Eighth Edition, presents to the reader sport psychological theories, strategies, and techniques used by coaches and sport psychologists to cultivate peak performance and...
Operations Management: Sustainability and Supply Chain Management presents a broad introduction to the field of operations in a realistic and practical manner, while offering the largest and most...
With the 8th Edition, Robinson draws upon her exceptional teaching skills to provide new interactive experiences that help identify and address students’ preconceptions. Robinson...
The world of marketing is changing every day and in order for students to have a competitive edge, they need a text that reflects the best and most recent marketing theory and practices. Marketing...
