International Management: Culture, Strategy, and Behavior reflect new and emerging developments influencing international managers. With integrated real-world examples, research, and practical...
International Management: Culture, Strategy, and Behavior reflect new and emerging developments influencing international managers. With integrated real-world examples, research, and practical...
Strategic Brand Management: Building, Measuring, and Managing Brand Equity looks at branding from the perspective of the consumer, and provides a framework that identifies, defines, and measures...
ColanderÂ’s trademark colloquial approach focuses on modern economics, institutions, history, and modeling. Colander presents and applies economic models, but also encourages students to think about...
A modern, case study-based exploration of Management Information Systems Information Systems Today: Managing in the Digital World opens each chapter with a case study so you can...
Contemporary Labor Economics 12e presents labor economics as an applied field of micro and macro theory. The authors deliver new and updated discussions of economic trends, public policy issues,...
Hughes 10e draws upon 3 different types of literature - empirical studies; interesting anecdotes, stories, and findings; and leadership skills - to create a text that is relevant, interesting, and...
Prioritizing the practical over the technical, Modern Systems Analysis and Design presents the concepts, skills, methodologies, techniques, tools, and perspectives essential for systems...
Deviant Behavior challenges studentsÂ’ own biases and preconceptions. This best-selling text offers comprehensive coverage of all aspects of deviance and is noted for its blend of style and substance...
Hughes 10e draws upon 3 different types of literature - empirical studies; interesting anecdotes, stories, and findings; and leadership skills - to create a text that is relevant, interesting, and...
Praised for providing an engaging balance of thoughtful examples and explanatory discussion,best-selling author Walter Savitch explains concepts and techniques in a straightforward style using...
Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people, who make real marketing decisions, at leading companies every day. Timely and...
Teach students to view their world using scientific reasoning with Campbell Essential Biology. The authorsÂ’ approach equips your students to become better informed citizens, relate concepts from...
Marketing for Hospitality and Tourism is the definitive source for hospitality and tourism marketing worldwide. The best-selling authors, who are leading educators in hospitality and tourism, deliver...
The 7th edition of Intercultural Communication in Contexts examines communication in multicultural relationships and provides the tools for effective communication amid cultural, ethnic, and...
With the 8th Edition, Robinson draws upon her exceptional teaching skills to provide new interactive experiences that help identify and address students’ preconceptions. Robinson...
