Account-based marketing, customer lifetime value, artificial intelligence—all are influencing the way sales is done and taught. The authors believe that the partnering approach continues to be...
For decades, H. Scott Fogler’s Elements of Chemical Reaction Engineering has been the world’s dominant chemical reaction engineering text. Using sliders and interactive...
Approach starts with the fundamental building block of matter, the atom, and uses it as the stepping-stone to understanding more complex chemistry topics. The Atoms First Approach empowers...
International Financial Management provides students with a foundation for analysis through a text that is well-organized, comprehensive, and provides up-to-date coverage of the topics. The text...
With McConnell, improving outcomes has never been simpler. If given the chance to work harder or smarter, which would you choose? This modern approach makes learning and applying economics easier for...
Empower students to develop their global mindset! Up-to-date, relevant and engaging, Geringer: International Business 2e provides a flexible, modular format for instructors along with...
Timothy Judge and John Kammeyer-Mueller maintain Herb Heneman’s vision to present a broad view of the entire staffing process that has made Staffing Organizations the #1 selling Staffing text...
International Financial Management provides students with a foundation for analysis through a text that is well-organized, comprehensive, and provides up-to-date coverage of the topics. The text...
Approach starts with the fundamental building block of matter, the atom, and uses it as the stepping-stone to understanding more complex chemistry topics. The Atoms First Approach empowers...
Basics of Social Research helps students understand what research can and cannot do, become better consumers of research, and learn why properly conducted research is important. This text teaches...
Entrepreneurship, by Robert Hisrich, Michael Peters and Dean Shepherd has been designed to clearly instruct students on the process of formulating, planning, and implementing a new venture. Students...
Entrepreneurial Small Business, 6e, continues its tradition of being readable, relevant, and real – and provides students with a clear vision of small business as it is today. Its...
Communicate the Meaning of Variation in a Business Context Variation exists everywhere in the world around us and successful businesses know how to measure variation. This text shows readers how...
Talaro’s Foundations in Microbiology is an allied health microbiology text with a taxonomic approach to the disease chapters. It offers an engaging and accessible writing style through the use...
Human Nutrition: Science for Healthy Living is an interesting, engaging, reliable, and evidence-based introductory textbook with a wide variety of features to promote active learning. A clinical...
Human Nutrition: Science for Healthy Living is an interesting, engaging, reliable, and evidence-based introductory textbook with a wide variety of features to promote active learning. A clinical...
