Approach starts with the fundamental building block of matter, the atom, and uses it as the stepping-stone to understanding more complex chemistry topics. The Atoms First Approach empowers...
With McConnell, improving outcomes has never been simpler. If given the chance to work harder or smarter, which would you choose? This modern approach makes learning and applying economics easier for...
Account-based marketing, customer lifetime value, artificial intelligence—all are influencing the way sales is done and taught. The authors believe that the partnering approach continues to be...
Crafting & Executing Strategy: The Quest for Competitive Advantage: Concepts & Cases 23e has a long-standing reputation of being the most teachable text. It is regarded as the...
Engineering Economy presents a crisp, bold new design using color, highlighting and icons to focus on important concepts, terms, equations and decision guidelines. There are new features, new topics...
Crafting & Executing Strategy: The Quest for Competitive Advantage: Concepts & Cases 23e has a long-standing reputation of being the most teachable text. It is regarded as the...
Crafting & Executing Strategy: The Quest for Competitive Advantage: Concepts & Cases 23e has a long-standing reputation of being the most teachable text. It is regarded as the...
Fundamentals of Financial Accounting combines an engaging writing style, entrepreneurial focus, and data-driven pedagogy in a balanced approach to Financial Accounting. Its extended coverage of the...
With McConnell, improving outcomes has never been simpler. If given the chance to work harder or smarter, which would you choose? This modern approach makes learning and applying economics easier for...
With McConnell, improving outcomes has never been simpler. If given the chance to work harder or smarter, which would you choose? This modern approach makes learning and applying economics easier for...
Anatomy & Physiology: The Unity of Form and Function tells a story comprised of many layers, including core science, clinical applications, the history of medicine, and evolution of the human...
Timothy Judge and John Kammeyer-Mueller maintain Herb Heneman’s vision to present a broad view of the entire staffing process that has made Staffing Organizations the #1 selling Staffing text...
International Financial Management provides students with a foundation for analysis through a text that is well-organized, comprehensive, and provides up-to-date coverage of the topics. The text...
Approach starts with the fundamental building block of matter, the atom, and uses it as the stepping-stone to understanding more complex chemistry topics. The Atoms First Approach empowers...
Basics of Social Research helps students understand what research can and cannot do, become better consumers of research, and learn why properly conducted research is important. This text teaches...
Entrepreneurship, by Robert Hisrich, Michael Peters and Dean Shepherd has been designed to clearly instruct students on the process of formulating, planning, and implementing a new venture. Students...
