Strategic Communication in Business and the Professions 7th edition by O'Hair discusses the four essential elements of effective communication - setting goals, knowing the audience, mastering skills, and managing anxiety. Strategic Communication in Business and the Professions 7th edition provides the both framework and the necessary tools to become a successful communicator. This Seventh Edition helps the reader address the current challenges of communication within the realm of business. The updated examples provide an increased focus on the balance between technology and communication, the new forms of communication technology; in addition to the integration of new research in the area of business communication, management, interpersonal and group communication. Strategic Communication prepares readers for the business world of today.