Business & Economics

Account-based marketing, customer lifetime value, artificial intelligence—all are influencing the way sales is done and taught. The authors believe that the partnering approach continues to be the best overall way to learn how to sell. ...

Account-based marketing, customer lifetime value, artificial intelligence—all are influencing the way sales is done and taught. The authors believe that the partnering approach continues to be the best overall way to learn how to sell. ...

Account-based marketing, customer lifetime value, artificial intelligence—all are influencing the way sales is done and taught. The authors believe that the partnering approach continues to be the best overall way to learn how to sell. ...

With McConnell, improving outcomes has never been simpler. If given the chance to work harder or smarter, which would you choose? This modern approach makes learning and applying economics easier for students. From real-life examples to cutting-edge...

With McConnell, improving outcomes has never been simpler. If given the chance to work harder or smarter, which would you choose? This modern approach makes learning and applying economics easier for students. From real-life examples to cutting-edge...

With McConnell, improving outcomes has never been simpler. If given the chance to work harder or smarter, which would you choose? This modern approach makes learning and applying economics easier for students. From real-life examples to cutting-edge...

Frank covers microeconomic topics while exploring the relationship between economic analysis and human behavior. Intellectually challenging, but also accessible and engaging to students. Core analytical tools are embedded in a uniquely diverse collection...

Frank covers microeconomic topics while exploring the relationship between economic analysis and human behavior. Intellectually challenging, but also accessible and engaging to students. Core analytical tools are embedded in a uniquely diverse collection...

Frank covers microeconomic topics while exploring the relationship between economic analysis and human behavior. Intellectually challenging, but also accessible and engaging to students. Core analytical tools are embedded in a uniquely diverse collection...

Laudon’s essential case-based text for the study of IS in business today. Management Information Systems: Managing the Digital Firm provides the most comprehensive overview of information systems, while drawing connections between MIS and business...

Laudon’s essential case-based text for the study of IS in business today. Management Information Systems: Managing the Digital Firm provides the most comprehensive overview of information systems, while drawing connections between MIS and business...

Delve into the mind and heart of the negotiator to enhance your negotiation skills The Mind and Heart of the Negotiator is dedicated to individuals who want to improve their ability to negotiate -- whether in multimillion-dollar business deals or...

Delve into the mind and heart of the negotiator to enhance your negotiation skills The Mind and Heart of the Negotiator is dedicated to individuals who want to improve their ability to negotiate -- whether in multimillion-dollar business deals or...

Entrepreneurship: Successfully Launching New Ventures explores the allure of entrepreneurship, teaching students how to successfully launch and grow their own business. Using real business profiles of inspiring young entrepreneurs, the text engages...

Using financial concepts to solve real-world problems with a proven teaching and learning framework The Teaching and Learning System — a hallmark feature of Principles of Managerial Finance — weaves pedagogy into concepts and practice, giving...

Using financial concepts to solve real-world problems with a proven teaching and learning framework The Teaching and Learning System — a hallmark feature of Principles of Managerial Finance — weaves pedagogy into concepts and practice, giving...

Redja’s Principles of Risk Management and Insurance provides an in-depth examination of major risk themes. Using rich and up-to-date content on the basic concepts of risk and insurance, and introductory and advanced topics in traditional and...

Redja’s Principles of Risk Management and Insurance provides an in-depth examination of major risk themes. Using rich and up-to-date content on the basic concepts of risk and insurance, and introductory and advanced topics in traditional and...